PNC Announces 3-Year Partnership with HAAM as co-lead HAAM Day Sponsors!
Left to right: PNC Stephen S. Jeffrey of PNC, HAAM CEO Paul E. Scott, Steven Gonzalez and Laura V. Johnson of PNC
As part of its continued commitment to the Austin music community, the PNC Foundation announced a three-year, year-round partnership with HAAM. The renewed sponsorship with HAAM will make the PNC Foundation the organization’s exclusive financial education partner and the co-lead supporter of HAAM Day, Austin’s biggest fundraising event supporting local musicians.
As exclusive financial education partner, PNC will host several financial education workshops annually to help educate HAAM artists on how to manage their personal and business finances, with the goal of stabilizing professional growth and maximizing health outcomes.
PNC’s co-lead partnership of HAAM Day will also help facilitate the fundraising event that aims to make a difference in the lives of Central Texas musicians covered through HAAM services. The all-day event is scheduled for Sept. 24, 2024 and includes over 200 performances across Austin. Last year, with PNC’s help, the organization raised nearly $800,000 in one day.
“Music and musicians are an integral part of what makes our city unique. In order to support the music community, it is essential to support the comprehensive ecosystem surrounding musicians. HAAM offers vital healthcare services to our local music community and this extended partnership solidifies PNC’s commitment to their efforts. Beyond that, we aim to improve the financial health of the Austin community and this provides us an additional avenue to achieve that goal.”
PNC also participated in HAAM’s Corporate Battle of the Bands, held in June at ACL Live at the Moody Theater.
PNC supports the Austin music community in a variety of ways. They are the official bank of ACL Live and the Austin City Limits television show. Additionally, PNC supports a residency program that showcases a local musician each month in partnership with KUTX.
“We are grateful for PNC’s continued investment, both financially and intellectually, into HAAM and also its contributions to the local Austin music community as a whole. It is clear, PNC understands the value our musicians bring to Austin, both culturally and economically, as well as the importance of addressing musician’s pressing and urgent needs, so they can remain in Austin, playing the music we all love to enjoy. PNC’s three-year investment in HAAM will help us to continue to provide healthcare services for our members while also supporting our musicians with financial education and literacy opportunities to sustain them in their music careers. This large investment is a wonderful sign for the vitality of our organization - thank you, PNC!”
About PNC Foundation
The PNC Foundation, which receives its principal funding from The PNC Financial Services Group (www.pnc.com), actively supports organizations that provide services for the benefit of communities in which it has a significant presence. The foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture. Through PNC Grow Up Great®, its signature cause that began in 2004, PNC has created a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life.
Thank you to our Major HAAM Day Sponsors:
HAAM DAY 2024 POWERED BY
ROBIN SHIVERS COMMUNITY CHAMPIONS
PLATINUM
DIAMOND
Bobby & Aubrey Epstein
Click here to view a complete list of our 2024 HAAM Day sponsors.