Back in January, all of us at HAAM were excited and gearing up for a big year - celebrating 15 years of HAAM providing access to affordable, quality healthcare for musicians. We had big fundraising goals for 2020 to cover the increasing needs we are seeing from Austin musicians. Fast forward to now - none of us could have expected what was to come in.

It's been just over three months since the live music scene in Austin was dealt an unexpected and astronomical blow - a hard, fast halt on live music. This meant that thousands of central Texas musicians, who rely so heavily on their weekly and monthly gigs, were now without any source of income. As the effects of COVID-19 continue to wreak havoc on the Austin music community, we know that now more than ever, access to affordable, quality healthcare is vital to our musicians maintaining their livelihood and their ability to remain in Austin, creating the music we all love.

The stories we're hearing are heartbreaking. As we are all learning, life doesn't slow down for a pandemic. There are bills to pay, mouths to feed, and unexpected medical emergencies. Austin musicians are especially feeling this pinch. Our goal is that healthcare is not added to those lists of stressors. 

That's where you, our Austin business community, come in. Today, we are asking for your support of HAAM's biggest fundraiser of the year, HAAM Day. Traditionally, HAAM hosts over 200 live music performances all over the city with an aim to raise over $500,000. 

This year, to ensure the safety of our musicians and our community, on Tuesday, September 15th, we are taking HAAM Day virtual! (See below for a list of some things we think will make HAAM Day 2020 one for the record books! We hope you'll join us.)

Although HAAM Day may look a little different - our fundraising goal and the need to help our Austin musicians remains the same. If you are one of the lucky businesses who has successfully pivoted to commerce post COVID-19, we hope you will consider supporting HAAM at this critical time.

We also know that many of you have had your business rocked and we understand that you may not be able to participate as you normally would, if at all. And that's okay - we hope you will still reach out. We are getting creative and individualizing opportunities with each and every one of you, so that we can all come together to keep music in Austin alive and well. Investing in HAAM now means investing in the future of the Austin music community. 


Austin area-businesses can show their support by sponsoring HAAM Day at one of many participation levels, including pledging a percentage of their earnings on Tuesday, September 15 or making cash donations to HAAM. This year, join others in being a part of HAAM's first ever all virtual HAAM Day and enjoy giving your customers, clients and employees the satisfaction of knowing you are supporting the musicians of Austin. 
For information on sponsorship opportunities contact Rikki Hardy at rikki@myhaam.org.


Calling all volunteers who love music!  Do you want to help HAAM on our mission of keeping music in Austin alive & eell, all while catching a great show? We need hundreds of volunteers to pull off HAAM Day! Sign up to volunteer. We promise that you will have a great time!


Each year, HAAM Day brings in over a quarter of our annual operating budget. Due to COVID-19 and event cancellations, HAAM is looking at a $1,000,000 loss in fundraising, so we need your help more than ever! In addition to financial setbacks, HAAM has also continued to experience unprecedented growth and needs from Austin area musicians.

Click here to donate and help HAAM keep music in Austin alive and well. Or shop our HAAM Day online store to get some exclusive merch and donate to HAAM.