Dear Music Lovers and Health Alliance for Austin Musicians Supporters in Central Texas,

Can you feel the excitement? HAAM Day is back, and we couldn't be more thrilled to share an entire day of music and community with Greater Austin on Tuesday, September 24. HAAM Day brings us all together – artists, iconic venues, local businesses, and you –  in support of the lifesaving services HAAM provides to thousands of local musicians every year.

Remember almost 20 years ago when we held our first HAAM Day? We raised $57,000 in our first year – we're aiming for over $875,000 this year! It's a big goal, but Austin keeps growing and HAAM is working to serve more musicians, DJs, and music teachers in Travis and surrounding counties.

Hundreds of our talented local musicians will be playing at over 200 spots all over town. From the legendary Antone's to your neighborhood H-E-B, music will be everywhere on HAAM Day. It's not just about the music, though. Each performance is a powerful reminder of why we're doing this – to keep our musicians healthy and thriving.

Let's face it, Austin without its musicians is unimaginable. These incredible artists contribute over $2 billion to our economy annually. But life as a musician isn't always easy, especially when it comes to healthcare. That's where HAAM steps in, offering a lifeline that keeps many musicians rooted here and doing what they love. Since 2005, HAAM has provided local musicians $191 million in healthcare services.

As representatives from PNC and SXSW, we're honored to lead the charge for HAAM Day this year. We're joined by amazing partners like H-E-B, C3 Presents, Tito’s Handmade Vodka, Cirrus Logic, Metropolis Apartments, The Barilla Foundation, and many more. But you know what? The most important partner is you.

We want to know what music is to YOU! Submit your answer to “Music Is…” to be featured for HAAM Day. Catch a showcase (or ten!), make a donation, and spread the word with #HAAMDay24. Every bit of support helps keep music in Austin alive and well. Thank you for being part of this incredible community. Happy HAAM Day!

P.S. Check out the full list of partners and events here. Trust us, you won't want to miss this award-winning event!

Sincerely,

HAAM Day 2024 Co-Chairs

Laura Johnson, VP, Director of Client & Community Relations, PNC Bank | Steven Gonzalez, Regional President, PNC Bank | Stephen Jeffrey, Austin Market Leader, PNC Private Bank | Jenn Roland, SXSW


Tune In to Music All Day

  • NEW! Event Map - Plan your HAAM Day with our new, interactive & mobile-friendly event map. Sort by part of town, time of day, places to eat, drink and listen to live music. You can even search by musician name to make sure you don’t miss your favorite artists.

  • Full Musical Lineup and HAAM Day Curated Showcases

  • Spotify Playlist - Tune into hundreds of 2024 HAAM Day musicians on the official HAAM Day 2024 Spotify Playlist. Great tunes to take with you!

Support Local Business on HAAM Day


 

HAAM Day - Member Stories

Check out these powerful stories from HAAM members about how HAAM services has positively impacted their lives.
These stories reflect why it is so important to support the HAAM mission to keep music in Austin alive & well.

Why HAAM Day

Learn more about the HAAM story, its mission, services and impact. Click to see why we need your help to keep music in Austin alive and well!

About HAAM | HAAM 2023 Community Impact Report | Donate