HAAM Day 2022 returns, live and in-person, on Tuesday, September 13

Chief Cleopatra and band performing at HAAM Day 2021, livestreamed from Moody Amphitheater.

Recently, the Health Alliance for Austin Musicians (HAAM) announced this year’s HAAM Day’s date as Sept. 13, 2022 and the day’s presenting sponsor, PNC Bank. The event will feature in person live music for the first time since 2019.

HAAM Day returns to how it has been historically hosted – a day of live music where Central Texans have access to hundreds of performances from local musicians at venues throughout the greater Austin area, including San Marcos, Pflugerville and Bastrop. Every year, HAAM Day is a celebration of Austin music and community, and this year is no different.

“We are excited to formally announce the date for HAAM Day 2022, and our new presenting sponsor, PNC Bank,” said Paul Scott, CEO of HAAM. “When COVID-19 hit, we were unsure when we would return to our original format - one that is so loved, cherished and deeply missed. Through the generosity of our community and HAAM’s ability to pivot, we had successful virtual events in 2020 and 2021, but this year we are happy to be hosting showcases and music across town once again. We will be merging the best of what we have learned the past two years, such as hosting performances on our social media platforms, while also making a splash across town. We can’t wait to put the ‘live’ back in live music!”

HAAM provides a lifeline to Austin musicians, and since 2005, has helped nearly 6,000 musicians access more than $123 million in healthcare services, ranging from primary and specialty care, dental, vision, hearing, mental health, basic needs and other services.

Funds raised on HAAM Day will provide these direct services to musicians, which means every dollar donated will be used to help artists continue to create the music we all enjoy. Every dollar donated to HAAM is leveraged into $7 of direct services to musicians, meaning a $100 donation provides $700 dollars of services.

In May PNC Bank announced it committed to a five-year partnership with the HAAM, and today’s announcement of the bank as presenting sponsor of HAAM Day 2022 levels up that Commitment.

As part of its HAAM Day sponsorship, PNC Bank will host live music at branches throughout Central Texas.

“We are so grateful for PNC Bank and its commitment to the betterment of the Austin music community,” said Scott. “It is because of their continued support that we are able to grow and provide healthcare services to as many musicians as possible. Without them, and other local businesses and individuals, our musicians would be in a substantially different financial situation than they are today. COVID-19 severely impacted their livelihoods, and we are here to help them thrive and continue to play music.”

PNC Bank has made strides in becoming known as the bank of music in the Austin community, starting in October 2021 when the bank announced it had become the Official Bank of ACL Live and Austin City Limits. PNC is also the Austin Chamber of Commerce’s Exclusive Live Music Partner, allowing it to continue supporting local artists by providing live musical entertainment at all in-person chamber events throughout the year. The bank also formed a new residency program that showcases a different local musician each month exclusively at PNC Plaza at ACL Live.

“As another sign of our commitment to the Austin music community, we are thrilled to be presenting sponsor of HAAM Day, a day highlighting Central Texas artists and celebrating our region’s music culture,” said Dillan Knudson, PNC regional president for Austin. “We know how important live music is to our community, not only is it part of our cultural identity, but also an indispensable economic engine for the region and is something we believe is worth protecting.

As a first-year sponsor of HAAM Day, we are proud to support an organization that is focused on the health and wellness of local musicians.”

This year, HAAM Day is introducing a new online fundraising platform, which will allow supporters to raise donations through an easy-to-use website. Users will be able to set up their own fundraising page, which will enable them to raise money within their own communities of family, friends and coworkers. Rewards and prizes will be given to fundraisers as they hit certain milestones.

To register your own page please visit https://p2p.onecause.com/haamday, to begin supporting HAAM Day today.

For information about HAAM Day 2022, including sponsorship details and how to donate or get involved, please visit myhaam.org/haam-day. If you are a musician interested in participating in this year’s HAAM Day celebrations, please fill out the form found on HAAM’s website.