Full List of 2017 Sponsors


HAAM Benefit Day brings all of Austin together each year to sing praise for keeping our musicians alive and well. Austin businesses and music venues host over 200 performances from local musicians all over the city and donate a portion of their daily sales to support HAAM. Our biggest fundraiser, HAAM Benefit Day lets customers, businesses and music lovers across Austin do their part to help Austin musicians and feel the satisfaction of contributing to an important piece of the fabric of the city.

On HAAM Benefit Day 2017, we beat our goal of raising $520,000. Thank you, Austin! We are humbled by your support and hope you will join us for the next HAAM Benefit Day on September 11, 2018.



HAAM Benefit Day 2018 will be on Tuesday, September, 11. To become a sponsor, contact rikki@myhaam.org.


Calling all volunteers who love music!  Do you want to help HAAM on our mission of Keeping Music in Austin Alive & Well, all while catching a great show? We need hundreds of volunteers to pull off HAAM Benefit Day! Sign up to volunteer. We promise that you will have a great time!


Each year, HAAM Benefit Day brings in over a quarter of our operating budget, and we now need your help more than ever! We have experienced unprecedented growth over the past year and set an ambitious goal of raising over $520,000 on HAAM Benefit Day.

Click here to donate and help HAAM keep music in Austin alive and well.

2017 HAAM Benefit Day Guide

Jacob Gonzales at Guero’s Oak Garden

Jacob is an Austin Native and has been playing around town from a very young age. The past several years Jacob has been on a journey to share his love of music with the local community and the world. Taking yearly trips to Uganda Africa, he works closely with the African Children’s Choir and with Kids In A New Groove here in Austin. Jacob opened and is currently residing Owner/Director of Rock Lab School of Music in 2015 with the goals and vision of keeping the spirit and love of music alive for many generations to come.

7:00PM | South Austin | All Ages

MJ Torrance at Wholly Cow Burgers

MJ is a monster talent - producer, recording artist, singer-songwriter. She establishes hypnotic rhythms with her piano while her thoughtful lyrics and captivating voice combine to produce a soulful, bluesy, groovy feel. And on her guitar she rocks, never forgetting her alternative rock roots as a proud part of an underground scene in Austin, TX, the "Live Music Capitol of the World”.

7:00PM | South Austin | All Ages

Octopus Project In-Store at Waterloo Records

The Octopus Project has been releasing joyous party music since 2002, following a musical path that veers through blown-out rock’n’roll, vibrant electronics, surreal pop and expansive psych landscapes. All these complimentary/contrasting elements have been packed into their sixth and latest album, Memory Mirror, creating a sonic world that is at once more diverse and more focused than any of the band’s work to date.

7:00PM | Downtown Austin | All Ages

Rob Baird at 2nd Annual RECA Showcase (PRIVATE)

Second Annual RECA Showcase (PRIVATE). Presenting sponsor: Jimmy Evans Company. Additional support from Cayetano Development, Heritage Title, Mark & Lisa Jennings, Aspen Heights, Centro Development, Endeavor Real Estate, Frost Bank, Independence Title, Jackson Walker LLP, Live Oak-Gottesman, Southwest Engineering & Texas Realty Capital. About Rob Baird: Rob Baird is a thinker, a seeker, a man who surveys the scene, decides what he aims to accomplish and sets it in motion.

7:00PM | South Austin | All Ages

Texassippi Two at the Texas Taco Project at the Hilton Austin

Bombastic rhythm and acoustic blues twosome, The Texassippi Two are six-string outlaws, armed with soulful grooves, piercing lyrical ammo and lethal harmonies all fired off with a wink and a shot of whisky. The tunesmiths seesaw from deft songwriting craftsmans in the studio to effortless showmen on the stage. Their tempo and key changes keep you guessing, while the melodic prose will keep you hooked.

7:00PM | Downtown Austin | All Ages

The High Road on Dawson

Performances by: Carrie Bickley, Dustin Welch, Seela Misra, HalleyAnna Finlay, Suzanna Choffel, Carson McHone, The South Austin Moonlighters, William Harries Graham, Jon Dee Graham, LeeAnn Atherton, Colin Gilmore, Mike Hall, and Randy Franklin.

7:00PM | South Austin | All Ages

The Makers Showcase with Marcia Ball at Still Austin Whiskey Co.

Still Austin Whiskey Co. Presents Makers Showcase with Marcia Ball. About Marcia Ball: The Texas-born, Louisiana-raised musical storyteller has earned worldwide fame for her ability to ignite a full-scale roadhouse rhythm and blues party every time she strolls onto the stage. Her groove-laden New Orleans boogie, deeply soulful ballads and rollicking Gulf Coast blues have made her a one-of-a-kind favorite with music fans all over the world.

7:00PM | South Austin | All Ages

The Peterson Brothers at Whole Foods – Downtown

Come party with the Peterson Brothers! Alex, 19, on bass, violin and vocals; and Glenn Jr., 21, on guitar, percussion and lead vocals, are brothers who possess their own uniquely modern blend of blues, soul, funk infused music.

7:00PM | Downtown Austin | All Ages

Celling Biosciences Presents Guy Forsyth at Lustre Pearl

Celling Biosciences Presents Guy Forsyth. With support from Dunlap ATX and BennuLife. About Guy Forsyth: Austin’s Guy Forsyth has long enjoyed praise for his dazzling live shows and rich Americana and Blues roots sound. Guy is known today as a musician with gripping, powerful vocals as well as a master of numerous instruments.

7:30PM | Downtown Austin | All Ages

Frost Bank & CalAtlantic Homes Present Vallejo at Mueller Park Lake & Amphitheatre

Frost Bank & CalAtlantic Homes Present HAAM Benefit Day at Mueller. With support from Muskin & Co., Catellus, Seton Healthcare, Sendero Health Plans, B.D. Riley's Irish Pub and KLBJ FM. Additional support from Tito's Handmade Vodka and ZiegenBock. About Vallejo: VALLEJO (pronounced Va-lay-ho) has become one of the most popular rock bands to hail from “The Live Music Capital of the World” Austin, Texas with their sonic melting pot of classic album rock mixed with contagious funky rhythms and Latin percussion.

7:30PM | East Austin | All Ages

House of Songs Presents: Austin Singer Songwriters Tribute to Willie Nelson – Threadgill’s World Headquarters

Austin Singer Songwriter Tribute to Willie Nelson for HAAM Benefit Day 2017. Presented by the House of Songs; hosted by Graham Weber. Performances from Akina Adderley, Shad Blair, Jane Ellen Bryant, Christina Cavazos, Suzanna Choffel, Nellie Clay, Wendy Colonna, Colin Gilmore, Jaimee Harris, Jacob Jaeger, Mayeux & Broussard, Carson McHone, Cory Reinisch, Leo Rondeau, Raina Rose, Mike Schoenfeld, James Steinly, Jonathan Terrell, Monte Warden, Graham Weber, Western Youth. $10 Suggested Donation.

7:30PM | South Austin | All Ages

Junior Jam for HAAM with the Minor Keys at Threadgill’s Old No. 1

THE minor KEYS are Anna and Joey-- two kids with a love for music! Friends since Kindergarten, they have grown and developed their talents to create beautiful music. Most importantly, they love entertaining and are having FUN!

7:30PM | Central Austin | All Ages